Challenge

For over 50 years, Pepsi has been woven into the fabric of football culture—championing icons, igniting moments, and inspiring fans worldwide. Today, Pepsi is shifting the spotlight to the next generation: dynamic women athletes who are not just playing the game, but reshaping it.

Our challenge was to create a global campaign visual identity and influencer kit that celebrated these modern legends—boldly, inclusively, and with the energy Pepsi is known for.

Outcome

We delivered a vibrant, future-forward campaign and influencer kit that put women at the centre of the story. Designed to cut through the noise, the creative celebrated today’s pioneers while paving the way for tomorrow’s icons. The result: a bold visual language and toolkit that sparked global conversation, championed representation, and redefined what it means to Refresh the Game.

Project scope

Art direction
OOH
Packaging
Influencer kit design