Harvest & Bloom: Building a Brand from the Ground Up
Challenge
To develop and create a brand for two passionate entrepreneurs helping them grow their landscaping business efficiently and effectively.
Outcome
We created a focused and actionable brand strategy, which we used to develop a new name, distinctive brand identity, and tone of voice.
Project scope
Brand strategy
Naming
Tone of voice
Brand identity design
Brand book and design systems
Brand materials
Introduction
Oscar and Corine are two passionate people with a love for all things natural. They decided to embark on a journey to start their own landscaping company in the Hamptons. Their goal was to bring beautiful and environmentally ethical landscaping to the East End.
The Challenge
Our challenge was to develop a brand positioning and identity that set them apart from their competition. While also appealing to the East End residents by aligning with their desires and values.
The Strategy
Through our strategy workshops, we developed a positioning that connects with people through shared values and ambitions.
We created a brand that is Progressive, considered, and optimistic, powered by environmentally ethical practices.
The Design
Using our research and strategy, we created a brand identity that expresses the grounded and optimistic nature of the owners and their passion for beautiful and considered landscaping.
Select pages from the brand guidelines