PushMe: Brand Identity Design
Challenge
To create a brand identity for a new online coaching platform, so they stand out in a competitive marketplace.
Outcome
Together we designed a brand identity that was visually impactful and aligned with the company’s values and goals. Also, comprehensive brand identity guidelines were created to help them stay consistent in all their communications.
Project scope
Brand identity design
Tone of voice
Brand book and design systems
Brand materials
Introduction
The professional development market continues to grow as people are looking for ways to improve performance across their companies. PushMe came with a vision and plan to launch a digital coaching platform so companies can improve employee engagement.
The Challenge
With so many professional development companies and couches in the market, they needed to create a brand that stood out from competitors quickly.
Our challenge was to develop a brand identity that had an impact and gave the brand a unique voice that spoke to its target market.
The Strategy
Our research revealed where PushMe’s competitors are and what motivated their potential customers. This helped us find the sweet spot in PushMe’s brand communications. A position that set them apart and gave them an edge.
The Design
We created a vibrant and modern brand identity with a confident, personable, and playful tone of voice. Then we developed brand identity guidelines that can be easily used and implemented by anyone in the company.
The Impact
PushMe’s brand went from amateur to professional. They now have a strong understanding of competitors, a standout brand identity, a tone of voice that expresses PushMe’s personality, and a brand tool kit they can use to start building their business and brand.
Philip Brophy, CEO, PushMe
“Do it! Purchase the brand package. I guarantee you won’t regret it. You will get more than you expect. Also, it’s worth highlighting that each deadline was hit, which allowed us to execute other deliverables on time.”
Philip Brophy
CEO, PushMe