Challenge

In partnership with Red Antler, I was brought on to develop the brand identity of Chord, a headless eCommerce platform for DTC brands.

With a brand strategy in place that just wasn’t cutting it, we were tasked with improving the ability of the brand to connect with its target market. 

Outcome

Together we designed a bold and playful brand identity with a technical and professional tone of voice that was more accessible to both of their target audiences. Now Chord is positioned as the powerful platform it is.

Project scope

Brand identity design